Built by experienced revenue operators in 48 hours from public sources. Now imagine it pointed at your data.
Built by a forward-deployed revenue team that becomes a second pipeline source.
Each observable in public data.
New GTM leaders evaluate and select tooling inside their first 6 to 12 months. Every Tier-1 account on this list installed a new CMO or CRO in the last 6 to 12 months, and several reset the entire revenue suite at once. A new revenue leader with a budget window is not browsing, they are deciding which infrastructure their team runs on next.
80% of B2B deals are won by the vendor the buyer preferred before ever talking to sales. Competitors running intent-driven orchestration are engaging shared prospects 3 to 6 months earlier. The category is consolidating from point-solution intent and ABM tools into full-lifecycle platforms, growing from $1.15B in 2026 to $2.02B by 2031. The window to set the standard is open and closing.
AI-native ABM has shifted from optional to core infrastructure. Only 5 to 10% of any ICP is in-market at a given moment, yet teams without an orchestration layer convert under 15% of detected buying signals into coordinated action within 48 hours. The org still treating its entire TAM as one audience is spending most of its budget reaching accounts that cannot buy.
Our forward-deployed revenue team finds your next accounts, builds the plays, and runs the channels to close them. Live in 30 days. No new hires.
Every account cleared exclusion, ICP fit, realism, and verified pain signals. Each one ships with a four-touch LinkedIn sequence ready to send.
We’ll walk through every account, every signal, and what continuous intelligence looks like for your pipeline.
Every tab below is real work on 6sense's market, traceable to public sources.
| Company | Tier | Score | PQS Match | Top Signal | Primary Contact |
|---|---|---|---|---|---|
| FreshworksB2B SaaS / IT | Tier 1 | 88/100 | PQS-1, PQS-2 | Triple C-level reset + two ABM Director roles + no intent tool | Sahil SethiVP Marketing, Freshworks |
| MimecastCybersecurity / IT | Tier 1 | 85/100 | PQS-2, PQS-3 | New CMO (ex-Proofpoint) + new CCRO + ABM/RevOps hiring | Nikki CosgroveCMO, Mimecast |
| SprinklrB2B SaaS / CXM | Tier 1 | 80/100 | PQS-2, PQS-3 | CMO departed + new CRO + 8% growth deceleration | Margery LynnSr. Director Marketing, Sprinklr |
| CelonisProcess Mining | Tier 2 | 79/100 | PQS-1, PQS-4 | SVP RevOps ex-ServiceNow + GTM COO + VP RevOps hiring | Matt TaylorSVP Global RevOps, Celonis |
| PegasystemsEnterprise Software | Tier 2 | 72/100 | PQS-1, PQS-2 | Growth decel 16.6% to 3.5% + ABM demand-gen hiring | Tom LibrettoSVP & CMO, Pegasystems |
| PlanviewEnterprise Software | Tier 2 | 72/100 | PQS-2, PQS-3 | New CEO from field ops + 274 new logos + PE mandate | Cameron OrmanEVP & CMO, Planview |
The score is a layered read of what's observable, what domain knowledge unlocks, and what combinations reveal. 47 signal types mapped across the four segments.
New CMO and CRO appointments, earnings misses and revised guidance, job postings for ABM and demand-gen roles, SDR/BDR hiring surges, funding rounds, and public LinkedIn posts about "signal overload." Easy to detect, widely searched, noisy alone.
SEC 10-K language on pipeline generation and marketing efficiency, BuiltWith technographic deltas showing overlapping or missing martech, Glassdoor sentiment clusters mentioning "too many tools," and competitor intent-platform adoption patterns.
Pain built by cross-referencing 2 to 3 points where no single source confirms it but the combination does. A single signal is a hypothesis; two aligned signals are a lead; three or more with context are a priority account.
Bottom-of-funnel SEO/AEO topics mapped to each segment — the content that captures buyers researching the category through answer engines. We walk the live plan through on the call.
Book the walkthrough →Four pain-qualified segments, defined by observable pain rather than firmographics. Open one to see its definition, target persona, trigger signals, and why-now.
Organizations have invested in multiple GTM tools (CRM, MAP, intent data, enrichment, SEP) but cannot translate the signal volume into coordinated action. Marketing targets accounts sales ignores, intent data sits in a dashboard nobody checks, and high-intent prospects get no outreach.
VP Demand Gen / ABM Director and VP RevOps at B2B companies with 500+ employees, $50M+ revenue, and a CRM + MAP + intent stack
Marketing teams responsible for pipeline contribution watch conversion rates decline because campaigns target accounts that are not yet in-market. Only 5 to 10% of ICP accounts are buying at any time, but campaigns treat the whole TAM as one audience and attribution stays broken.
CMO and VP Demand Gen at B2B companies under board pressure to prove marketing-sourced pipeline
Sales organizations have grown headcount but productivity per rep is flat or declining. Reps spend most of their time on manual research and low-probability accounts, and leadership cannot identify which accounts deserve investment versus dead weight. Scoring models are stale and ignored.
CRO and VP Sales at companies adding AE/SDR headcount while productivity per rep stalls
Large organizations (2,000+ employees) running 8 to 15 disconnected marketing and sales tools face integration debt, inconsistent data, and an inability to orchestrate cross-channel campaigns. RevOps teams spend 40 to 60% of their time on integration maintenance instead of optimization.
VP and Head of RevOps, GTM Architects, and Revenue Systems Directors at 2,000+ employee enterprises
The buying committee mapped — each role with the pain that defines it and the hook that moves it.
Where 6sense wins and where rivals are exposed, benchmarked against the closest comparator set — sourced from the GTM blueprint's competitive analysis.
| Dimension | 6sense | Demandbase | ZoomInfo | Bombora |
|---|---|---|---|---|
| Category position | Revenue Intelligence and ABM orchestration platform; Gartner MQ Leader 5 consecutive years, highest Ability to Execute | Full-stack ABM suite with native advertising; closest functional peer | GTM data platform spanning contact, intent, and engagement | Best-of-breed standalone intent feed |
| Intent signal coverage | 1T+ daily signals, keyword-level intent in 40+ languages, 750M+ buyer profiles | Topic-level intent across its ABM cloud | Intent bundled with its contact data network | Co-op topic intent; the data input many rivals resell |
| Predictive scoring | Per-customer explainable models trained on each customer's win patterns, with "why" context | Account intelligence and pipeline prediction | Scoring secondary to data coverage | None; intent data only, no activation |
| Orchestration & advertising | AI Email Agents, custom B2B DSP, and Intelligent Workflows in one platform | Native advertising plus ABM orchestration | Engagement via Copilot; lighter advertising surface | None; feeds other activation tools |
| Buying-group resolution | Resolves anonymous signals to specific people in the buying committee, not just the account | Primarily account-level focus | Person-level contact data, not buying-group modeling | Account-level surge only |
| Scale & validation | $5.2B valuation, Forrester Wave Leader for Revenue Marketing (Q1 2026), 5 straight Gartner MQ Leader positions | Established ABM leader with a strong enterprise base | Public company with the largest GTM data network | The recognized intent-data standard, data-only |
Every account ships with a four-touch sequence — A/B tested, with an opener tied to that account's observed signals. We walk you through the live ones on the call, so you see the channel that produces the pipeline before you commit.
Book the walkthrough →Account-matched ad variants plus the Tier-1 to custom-audience loop that turns your best-fit accounts into a retargeting layer. Shown live on the call — the second half of the second pipeline source.
Book the walkthrough →The top two accounts, worked end to end, why they're at the top, the evidence behind the score, and how we'd open them.
An $871M B2B SaaS company transitioning upmarket from SMB and mid-market to enterprise. Three forces converge on the same window: a complete GTM leadership reset (new CEO Dennis Woodside, new CMO Kady Srinivasan in January 2026, new CRO Ian Tickle unifying global sales in March 2026, plus an SVP GTM Strategy & Operations hire); two open ABM Director roles confirming they are building account-based capability from scratch; and a Salesforce + Marketo stack with no ABM or intent platform detected. New leadership plus active ABM hiring plus pure greenfield makes the Signal-to-Action Gap effectively 100%, and the infrastructure decisions are being made right now.
Enter through Sahil Sethi (VP Marketing) with the Signal-to-Action Gap PVP tied directly to the open ABM Director roles. Run a parallel thread to Shafiq Amarsi (SVP GTM Strategy & Operations) with the Stack Integration Tax PVP referencing their Salesforce + Marketo footprint, then escalate to CMO Kady Srinivasan with the Competitor Timing Advantage angle, leaning on her data-driven track record from Lightspeed Commerce. LinkedIn DM as the opener; the ABM hires they are making now will build on whatever data layer exists when they arrive.
A $553M cybersecurity platform serving 36,000+ customers, taken private by Permira with an aggressive growth mandate. A new CMO (Nikki Cosgrove, February 2025, 20+ years in cybersecurity marketing from Proofpoint) and a new CCRO (Graham Douglas, October 2025, uniting customer success, sales, and GTM strategy) are mid-transformation, and the company is actively hiring for Director Global Partner Marketing with an ABM focus plus Sr. Director Revenue Operations. No ABM or intent platform is confirmed, so this is greenfield in a category where competitors like CrowdStrike and Proofpoint already run intent-driven outreach.
Enter through Nikki Cosgrove with the Competitor Timing Advantage PVP, leaning on her Proofpoint background and the cybersecurity buying cycle she knows cold. Run a parallel thread to Eli Krohn (VP Global Sales Operations, ex-GitLab) with the Stack Integration Tax PVP, then escalate to Graham Douglas (CCRO) with pipeline-quality and win-rate data. Email as the opener with light LinkedIn warming; the PE growth mandate and a new CCRO eight months in mean the evaluation window is open now.
No lengthy discovery. The audit gates everything downstream, infrastructure builds in parallel, and by day 90 you're reviewing pipeline against the number you set at kickoff.
Contract signed. Customised onboarding doc within one business day covering goals, ICP hypotheses, and access. You have five days.
ICP and segment analysis, competitive intel, voice-of-customer mining, AEO positioning, and a custom signal catalogue. Full readout + 90-day revenue roadmap at week three.
In parallel: CRM hygiene, LinkedIn activation, domain warm-up, signal-to-rep routing, system integrations. Engine live by day 42.
Workstreams go live as the audit dictates: signal layer, content, outbound sequences, paid, orchestration. Weekly working sessions keep it moving.
Pipeline generated and closed-won attribution reviewed against the success criteria agreed at kickoff. Channel ROI ranked. Next quarter set.
Book a call. We'll walk through the research and map out next steps together.
Book a call. The first six are yours. The next sixty are already moving through the engine.
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