A next steps guide
Signals, and what to do about them
Five steps from working out which signals matter for your business to running a scorecard you can act on.
What is in here
Work through it in order. Step two is where most teams start, which is why most teams end up buying signals they cannot use.
- Step 1 Work out which signals matter to you Five questions about your own business, answered before you look at a single tool.
- Step 2 The menu of what exists Four categories of signal, what each is good for, and where each one fails.
- Step 3 The tools, by category Who does what, roughly what it costs, and what the 2026 consolidation changed.
- Step 4 What the end state looks like The scorecard. Weights, decay, disqualifiers, confidence, tiers.
- Step 5 Configuring it yourself A build order, and the four places this gets harder than it looks.
- Where we come in What a revenue diagnostic covers, if you would rather not build it.
Companion to the live session. Tooling landscape current as of August 2026.