Case Studies
Proof, Not Promises.
Real outcomes from real revenue teams. See how our GTM engineering transforms pipeline economics.
34%
Lower Cost per Pipeline
25%
Tooling Spend Reduction
5→20
Rep Productivity Multiplier
Case Study — Vector
Vector: From Vanity Traffic to Revenue Engine — read the case study
“High traffic doesn't matter if none of it can buy from you.” Francis Adanza, VP Marketing, realized Vector was optimizing for activity instead of buying intent.
STEP 01 — DIAGNOSE
Tool sprawl, no through-line
Vector was paying for a stack of GTM tools that each answered one question well — none connected the full buyer journey.
STEP 02 — ENGINEER
One consolidated system
Krossings consolidated the stack, implemented 1P/3P signal enrichment, and automated outbound workflows.
STEP 03 — DEPLOY
Personalization at scale
Launched “Per-Account” personalization at scale.
What Vector can now do with a click
- Personalized outreach sequences built on account plans and voice-of-customer analysis
- TAM analysis and competitor research
- Board reporting and attribution that proves marketing ROI
- Content in ICP language that appeals to both humans and AI agents
“We stopped thinking about GTM as a collection of tools and started treating it like an engineered system. That's where the real leverage came from.”
— Francis Adanza, VP Marketing, Vector
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