A next steps guide
Running outbound from your CEO’s profile
Six steps from getting your first executive to say yes to running a program your BDRs can operate without them lifting a finger.
What is in here
Work through it in order. Step four is where most teams start, which is why most teams end up with a program that stalls in week three.
- Step 1 Pick your senders Most executives would say yes to outbound from their profile. Nobody asks. Who to ask, and what to ask for.
- Step 2 Map senders to buyer personas Executive Sponsor, Decision Maker, Influencer. Why persona labels work and job titles do not.
- Step 3 Do the capacity math Audience size, sender count, time window. Pick two and the third solves itself.
- Step 4 Assign channels Executives focus on LinkedIn, where outreach still feels personal. BDRs use LinkedIn, email, and calls.
- Step 5 Design the handoffs What happens after seven days of silence, who watches replies, and how to sequence warm connections first.
- Step 6 Sequence the warm tier Warm contacts reply at about 3× the rate of cold outreach, so they go first.
- Where we come in What Krossings runs for you, if you would rather not build it.
Companion to the live session with La Growth Machine on October 28.