The Exec-as-Sender Planning Kit
This kit turns the session into a plan you can fill in with whoever runs outbound on your team. Most of it fits in one sitting. What is in it.
Most teams have a secret weapon sitting completely idle: their executive team's LinkedIn profile.
It has the highest acceptance rate of any sender on your team. It costs nothing to activate. And it reaches the exact same audience your BDRs are already burning through.
In this session, Brian Bird (COO, Krossings) and Attil Soyka (La Growth Machine) walk through how to turn exec LinkedIn into a real, operationalised outbound channel.
Not a one-off experiment, but a repeatable program your BDRs can run without the exec lifting a finger.
What we cover
- Why exec outbound programs stall and why it's a design problem, not a people problem
- How to map each sender to the right buyer persona (and why job titles get this wrong)
- The capacity math most teams skip
- Channel discipline: what execs do, what BDRs do, and how to chain them together
- What happens after 7 days of silence and how to turn a pending request into a live conversation
- The three failure modes that sink most programs, and how to avoid each
Who this is for
B2B marketing and revenue leaders at Series A–C companies who are running outbound, thinking about running outbound, or watching their BDR team's reply rates drop and wondering what to try next.
Speakers
Brian Bird, COO at Krossings
Attil Soyka, La Growth Machine, the multi-channel outbound platform built for exactly this kind of exec-led, BDR-supported outreach.